Building Blogs of Success - Reach and Engagement

One of the early and still-most-successful Web 2.0 technologies is the blog (short for weB-LOG). First created in 1997, the blog is simply a web page that is easily updated with postings normally arranged in reverse chronological order. But, there are key features of blogs that make them so very successful:

• The comment capability enables engagement and collaboration
• Google tends to give preference to frequently-updated blogs with many links
• RSS syndication opens a world of connections and re-publications
• Promotes reflective learning
• Journaling platform
• Filtering platform

Take for example the Online Learning Update (see link to title). Composed nightly in a recliner in a tiny town surrounded by corn and bean fields, this little blog earns a very high ranking by Google. In the past day alone, people from around the world have visited this modest blog via the Web, but five times as many each day visit via the postings via RSS technologies.